GOOD AMERICAN X ASOS

OBJECTIVE

To celebrate the launch of Good American on ASOS, BAYY was brought on board to ideate, design and fully produce a one day only activation in central London. Inspired by factory kiosks, the team transformed a shopfront into a sleek ASOS x Good American collection point, complete with a fully functioning conveyor belt system. As guests approached, they were invited to press a branded button, triggering the iconic “You are cute jeans” audio before their goodies were delivered through a central pick-up chute via custom trays.

Digital screens enhanced the experience, with one displaying dynamic thermal-style visuals of denim travelling along a conveyor belt, while the other featured bespoke pick up window graphics to complete the factory-inspired illusion. The result was a playful, interactive moment that brought the Good American launch to life in a bold and memorable way.

Foot LockeR Brighton Activation

OBJECTIVE

As part of Foot Locker’s Expect the Unexpected: Summer Different campaign, BAYY was commissioned to conceptualise and deliver an immersive IRL activation. Set in an iconic fish and chip shop in the beachfront town of Brighton, BAYY curated and produced a one-day community pop-up designed to surprise and engage the public. Guests were invited to enjoy complimentary food, drinks and ice cream while taking part in a custom scratch card mechanic for the chance to win exclusive prizes.

With music and energy brought by LostBoysChannel, the activation transformed a classic seaside setting into a vibrant brand experience, creating a memorable moment that embodied the spirit of Foot Locker’s Summer Different campaign.

HOUSE OF CB X ASOS

OBJECTIVE

To celebrate the arrival of House of CB on ASOS, BAYY brought the concept “Pass a Peony, Write a Note” to life with a feel-good pop-up on London’s iconic Portobello Road.

The activation surprised the public with 250 single pink peonies, supplied by Sage Flowers. Each flower was paired with a blank note, inviting recipients to write a message before passing the peony on to the next person — creating a chain of positive affirmations shared throughout the day.

Designed to spark connection and joy, the activation turned a simple gesture into a memorable brand moment, spreading positivity across sunny London while celebrating the House of CB launch on ASOS. Production and execution by BAYY.

Don Julio 1942 PHONE CASE

OBJECTIVE

To celebrate the UK launch of Don Julio 1942 miniature bottles, BAYY designed and produced a bespoke gifting concept centred around 100 custom phone cases, each engineered to perfectly hold a 50ml bottle of Don Julio 1942.

Alongside the cases, BAYY developed the concept for the outer packaging, designing premium boxes inspired by the iconic Don Julio 1942 bottle packaging to create a cohesive and collectible presentation. The limited edition pieces were created exclusively for BAFTAs attendees and made available online in a restricted drop, turning the miniature launch into a highly shareable and sought-after moment.

New Balance X ASOS 9060 Locker Activation

OBJECTIVE

To celebrate the highly anticipated restock of the New Balance 9060 Overdyed Pink on ASOS, BAYY launched and produced a two day interactive activation across London and Manchester. At the centre of the experience were custom pink lockers, each secured with a lock and its own four-digit passcode. Clues to the winning code were teased across social media, with hints connected to the name of the trainer, encouraging audiences to follow along and take part.

Visitors were invited to try their luck by selecting a locker and entering a code for the chance to unlock a fresh pair of the sold-out trainers ahead of the re-release. Those who cracked the code walked away with the exclusive pair, while all other participants received an ASOS voucher, ensuring everyone left with something. The activation created excitement around the restock while driving footfall, social engagement and real-world interaction with the brand.

CENTRAL CEE PRIVATE LISTENING EXPERIENCE

OBJECTIVE

To celebrate the release of Can’t Rush Greatness, BAYY produced an exclusive private listening experience for 40 of Central Cee’s fans alongside friends and family. Hosted by FD From The Future, the event gave guests the opportunity to hear the unreleased album together with Central Cee over a relaxed breakfast setting before its public release.

Guests were sent a confidential meet up location where branded sprinters transported them to the secret venue. To maintain complete privacy, phones were collected before boarding and replaced on arrival with offline iPhones, allowing guests to capture content while protecting the undisclosed location.

Transforming a luxury mansion into Central Cee’s “home”, BAYY curated a warm and immersive environment filled with authentic personal touches. Interactive elements including a custom claw machine, bespoke pick and mix stand and a Nintendo Wii Mario Kart station created a playful atmosphere, turning the listening event into a memorable fan experience.

NOW TV X THE PENGUIN

OBJECTIVE

To build hype around Now TV’s The Penguin by creating a highly shareable seeding concept that drove organic social buzz and amplified awareness ahead of launch.

CONTENTS

The sculptural mailer featured a custom Iceberg installation inspired by The Iceberg Lounge, housing a Slush Puppie set nodding to ‘The Suicide’, a bespoke Return to Oz Cobb lighter, and a tooth gem kit reflecting The Penguin’s signature gold teeth, all frozen within the structure to create an interactive, highly shareable unboxing moment.

GYMSHARK X PLACES+FACES

OBJECTIVE

To celebrate the NEW vintage jersey COLLECTION Collaboration BETWEEN gymshark X placesplusfaces, BAYY designed and produced this football inspired PR box.

CONTENTS

To highlight the collaboration, we came up with the idea to create a custom mini foosball table featuring the exclusive Places+Faces x Gymshark vintage inspired jersey.

kurt geiger x floral couture

OBJECTIVE

BAYY designed a bespoke picnic basket for kurt geiger’S Floral Couture collection.

CONTENTS

The basket included a variety of curated items, such as a custom-branded water bottle, playing cards, a butter knife, jams, shortbreads, and a picnic blanket. To add a personal touch, each recipient's initials were printed on the top of their Kurt Geiger picnic basket.

ASOS x nike gifting

OBJECTIVE

CUSTOM GIFTING BOXES DESIGNED TO CELEBRATE THE ASOS X NIKE COLLABORATION

CONTENTS

THE BOXES INCLUDES BRANDED TEES, a custom water flask, skincare products and more.

CROCS X JD GIFTING

OBJECTIVE

CREATING personalised gifting boxes tailored to each influencer THAT WILL RECEIVE THEM, for the Crocs SS24 campaign.

CONTENTS

The personalised themes included trendsetter, sporty & self care.

CLARINS X VALENTINE’S DAY

OBJECTIVE

Bayy were commissioned to create a Valentines Day gifting box for the new 2024 Clarins lip oil.

CONTENTS

We created a tinted perspex box incorporating a bottle of Veuve Cliquot Rose alongside a velvet box which housed the lip oil.

ARTICULATE X COURVOISIER

OBJECTIVE

ARTICULATE COMMISSIONED BAYY TO DESIGN AND PRODUCE HOLIDAY GIFTING BOXES IN COLLABORATION WITH CLYM EVERNDEN AND COURVOISIER.

CONTENTS

THE BOXES FEATURED A CUSTOM ILLUSTRATION BY CLYM EVERNDEN, COMMISSIONED
BY COURVOISIER AND ARTICULATE, AS WELL AS A CUSTOM BAUBLE WITH ANOTHER ILLUSTRATION BY CLYM, A BOTTLE OF XO ROYAL AND CUSTOM INSERTS WITH PERSONALISED ILLUSTRATIONS FROM CLYM AND A CALLIGRAPHER’S NOTE FOR RECIPIENTS.

AITCH - LEARNING CURVE

OBJECTIVE

CREATED A PR BOX TO PROMOTE AITCH’S SINGLE ‘LEARNING CURVE’

CONTENTS

BAYY CREATED A LEARNING CURVE PR BOX INSPIRED BY AN EMERGENCY CAR BREAK DOWN KIT INCLUDING; CUSTOM RIZLA, CUSTOM LEARNING ‘VEUVE’ CHAMPAIGN, A CHAMPAIGN FLUTE, WIPES & A POT OF GUM.

NALA’S BABY

OBJECTIVE

TO CREATE A PR GIFTING BOX FOR THE LAUNCH OF NALA’S BABY PRODUCTS

CREATIVE

BayY ILLUSTRATED AND CO-WRITTEN ‘THE ADVENTURES OF NALA’ CHILDREN’S BOOK TO GO IN THE PR GIFTING BOX ALONG WITH ALL THE PRODUCTS AND DESIGNED THE BOX. THESE WERE THEN GIFTED KEY FAMILY INFLUENCERS TO PROMOTE THE BRAND.

DR MARTENS ‘MADE STRONG’ CREATIVE GIFTING

OBJECTIVE

TO CREATE AND PRODUCE A GIFTING BAG FOR DR MARTENS ‘MADE STRONG’ COLLECTION.

CREATIVE

THESE METICULOUSLY CRAFTED BAGS SHOWCASE THE ICONIC DR. MARTENS NAME AND BRAND LOGO, ALONGSIDE THE DISTINCTIVE ‘AIRWARE’ BRANDING, PAYING HOMAGE TO THE SIGNATURE AIR UBBLES WITHIN THEIR SOLES, delivering unparalleled comfort and durability. Gifting inside the custom black bags, includes custom "made strong" stickers, custom "made strong" tape and custom thank you cards.

NIPSEY HUSSLE

OBJECTIVE

To pay tribute to the legacy Nipsey Hussle by creating a PR box for fans.

CONTENTS

Bayy created a custom Nipsey digital portrait, “What would Nipsey do?” Motivational cards, the marathon continues custom bandana, collectible plaque and Nipsey’s favourite book and vinyl.

ED SHEERAN X ELTON JOHN - MERRY CHRISTMAS

OBJECTIVE

CREATE A CREATIVE GIFTING BOX TO SEND TO TASTEMAKERS TO PROMOTE THE RELASE OF ‘MERRY CHRISTMAS’ THEIR CHRISTMAS ORIGINAL

CONTENTS

BAYY CREATED A CUSTOM GIFT BOX FILLED WITH A CUSTOM HOT CHOCOLATE, VEGAN WHIPPED CREAM, A CHRISTMAS JUMPER, A CUSTOM SNOW GLOBE, MARSHMALLOWS, A ELTON JOHN BAUBLE, CHRISTMAS CARD, A CUSTOM MUG, A 2022 CALENDAR AND THE CD. 

DARKOO BARBIE DOLL

OBJECTIVE

To create a custom doll mirroring the EP’s creative with handmade outfits in a Darkoo inspired barbie box.

CONTENTS

Contents included 2 handmade outfits, a fully custom barbie box inspired by Darkoo’s EP creative, and a Darkoo doll.

bandopoly

OBJECTIVE

CREATE A CUSTOM GAME FOR USE IN the D BLOCK EUROPE MUSIC VIDEO

CONTENTS

CUSTOM MONOPOLY BOARD, WITH ASSETS RELATABLE TO D BLOCK EUROPE & BANDO THEME.

M$ BANKS - Novikov

TAKEAWAY BUTLER GIFTING EXPERIENCE

OBJECTIVE

CREATE A GIFTING EXPERIENCE TO PROMOTE M$ BANKS SINGLE ‘NOVIKOV.’

CONTENTS

BAYY CREATED A TAKEAWAY VERSION OF POPULAR FOOD AND DRINKS FROM THE RESTAURANT ‘NOVIKOV’ INCLUDING A CUSTOM BOTTLE OF SOY SAUCE, CHOPSTICKS, A PORNSTAR MARTINI COCKTAIL CAN, A TAKEAWAY BOX, NAPKIN, ‘M$ BANKS’ CREDIT CARD AND A NOVIKOV receipt.

EACH MEAL WAS HAND DELIVERED BY A BUTLER TO THE HOMES OF INFLUENCERS AND ARTISTS.

ashnikko x lelo

OBJECTIVE

CREATE A DREAMY PR Box TO ANNOUNCE THE ASHNIKKO’S Worldwide Livestream EVENT

CONTENTS

Lelo X ASHNIKKO Sex Toy WITH CUSTOM PACKAGING, Organic Water Based Lube, & Custom Goodies INCLUDING: A ASH NIKKO TSHIRT, A CRUELTY FREE BATH BOMB AND LIP BALM, VEGAN SWEETS AND STICKERS ALL WITHIN A CUSTOM BRANDED BOX

ED SHEERAN X TIK TOK

OBJECTIVE

To create a football themed PR box for a live stream event to promote Ed Sheeran’s single “Bad Habits”.

CONTENTS

The box contained ‘live stream essentials’, with a custom assets including beer, chocolate, Pringles, a speaker and an Ed Sheeran football shirt.

‘WHO IS RICO VONDELLE?’ CUSTOM CLUEDO BOARD + MILK CARTON INVITES

OBJECTIVE

CREATE A CUSTOM CLEUDO STYLE GAME AS PART OF THE CAMPAIGN ROLL OUT FOR RV’S MIXTAPE ‘RICO VONDELLE.’ BAYY CAME UP WITH THE CONCEPT ‘WHO IS RICO VONDELLE?’ TO CREATE A BUZZ AROUND THE ARTISTS FIRST SOLO MIXTAPE. THE CAMPAIGN ALSO INCLUDED A LIVE MAN HUNT EXPERIENCE AND A SERIES OF SHORT FILMS FOR SOCIAL MEDIA.

CONTENTS

THE CUSTOM GAME AND ‘WANTED PERSON’ MILK CARTON’S WERE SENT TO KEY FIGURES IN THE INDUSTRY INCLUDING YOUTUBER’S INVITING THEM TO ATTEND THE MAN HUNT EVENT THE FOLLOWING WEEK. THE BOARD WAS DESIGNED BY BAYY TO FEATURE FELLOW RAPPERS AND FRIENDS OF THE ARTIST AS WELL AS LOCATIONS/ROOMS INSPIRED BY WHERE HE IS FROM AND ELEMENTS OF HIS LIFESTYLE.

PA SALIEU - WESTERN UNION CONCEPT

OBJECTIVE

TO COME UP WITH A CREATIVE GIFTING IDEA TO PUSH TO A LIVE STREAMING EVENT FOR PA SALIEU’S MIXTAPE LAUNCH PARTY CALLED ‘SEND THEM TO COVENTRY.’

CONTENTS

BAYY CREATED A GIFT BOX CONTAINING A CUSTOM ‘SENT THEM TO COVENTRY’ TRACKSUIT, SOCKS, PA SALIEU BRANDED RIZLA, CBD GUMMIES AND CUSTOM MAGGI PRODUCTS. THE BOX HAD A GAMBIAN THEME INCLUDING THE WESTERN UNION PACKAGING AND REBRANDED MAGGI LIQUID SEASONING.

NIKO B

OBJECTIVE:

CREATE A PARODY MCDONALDS DELIVERY SERVICE

CONTENTS:

BAYY CREATED A DELIVERY SERVICE WEBSITE FOR NIKO B’S FANS TO ORDER THEIR ‘FOOD DELIVERY’ BUT IN REALITY IT WAS A COMPETITION FOR NIKO B TO PERSONALLY DELIVER A TOY MEAL TO A SET AMOUNT OF LUCKY ENTREES.

WE CREATED A WEBSITE, CUSTOMISED MCDONALD STYLE PACKAGING AND PERSONALISED A DELIVERY VAN.

WIZKID CREATIVE GIFTING

OBJECTIVE

TO promote the ‘more love, less ego’ wizkid tour.

CONTENTS

bayy Curated Gifting PR Boxes For Wizkids July Show which Contained A Tour Ticket, T-SHIRT And a Nigerian Flag. these were then gifted to key uk influencers to share on their socials to create a buzz around the tour.

BPD X GOOGLE

OBJECTIVE

To celebrate the 1 year anniversary of Black Pound Day, powered by Google with collectible coins.

CONTENTS

All the box content were from black owned businesses and included a collectable 1 0f 100 black pound coin.

COOKIEE KAWAII ‘VIBE’

OBJECTIVE:

CREATE A GIFTING PACKAGE TO PROMOTE COOKIEE’S NEW SINGLE “VIBE”.

CONTENTS

BAYY PUT TOGETHER A CUSTOMISED 24 PAGE ANIME BOOK, CUSTOM APPLE JUICE AND CRISPS AND A MINI SPEAKER WHICH PLAYED HER SINGLE “VIBE”. THE ANIME BOOK FEATURED A STORY AROUND COOKIEE MEETING UP WITH HER BOYFRIEND.

THE GIFT PACKS WERE SENT OUT IN INFLATABLE 90’S STYLE BACKPACKS.

LOSKI AND DAVIDO

OBJECTIVE

Created a gifting PR box in promotion of ‘Naija Man’ release.

CONTENTS

A Nigerian recipe box with custom items including rice, a Jollof recipe card, Naija money and a Palm wine bottle.

Sean Paul

OBJECTIVE

TO PROMOTE THE RELEASE OF SEAN PAUL’S NEW ALBUM ‘SCORCHA’

CREATIVE

BayY CURATED AND DESIGNED THE PR BOX AND THE CONTENT IN THE BOX, WHICH INCLUDED A CUSTOM WREY AND NEPHEW BOTTLE, HOT PEPPER SAUCE, CHILLI NUTS, PEPPER JAM AND SEASONING.

SWEET DEE’S PR BOXES

OBJECTIVE

TO CREATE A PR BOX TO PROMOTE THE LAUNCH OF SWEET DEE’S REBRANDING.

CONTENTS

BAYY WERE COMMISSIONED TO IDEATE AND CREATE A CUSTOM BOX FOR SWEET DEE’S AND WE THOUGHT WHAT A BETTER WAY THEN BRINGING THEIR ICONIC SLUSHIES TO PEOPLES HOMES IN A BESPOKE MACHINE. THE GIFTING INCLUDED ‘PINEAPPLE SWEET DEE’S SLUSH SYRUP’, A SWEET DEE’S SLUSHY MACHINE, CUSTOM SWEET DEE’S STICKERS, RUM AND HONEY SAUCE AND MUCH MORE…

KEHLANI GIFTING BOX

OBJECTIVE

CREATED A PR BOX TO PROMOTE KEHLANI’S ALBUM ‘BLUE WATER ROAD’

CONTENTS

BAYY DESIGNED A PR BOX AND PACKAGING INSPIRED BY THE CREATIVE FOR THE COVER ART OF ‘BLUE WATER ROAD’. THE CONTENTS INCLUDED A MANIFESTATION JOURNAL, SAGE KIT, TATTOOS AND THE ‘BLUE WATER ROAD’ TAPE.

J HUS - THE UGLIEST

OBJECTIVE

CREATE A PR PACKAGE TO PROMOTE ‘The Ugliest’ Clothing Line BY ARTIST J HUS

CONTENTS

BAYY CREATED AN INTERACTIVE PR BOX EXPERIENCE. THE AUDIENCE EACH RECIEVED A Butterfly Piñata WHICH THEY HAD TO SMASH TO REVEAL ITEMS FROM THE CLOTHING LINE. THE PACKAGE CAME WITH With Custom Mallet And BRANDED Protective Eyewear.

TINIE TEMPAH MEDIA PACK

OBJECTIVE

Create media packs to celebrate ten years since “pass out” was released.

CONTENTS:

BAYY created custom safes filled with naughties memorabilia. Each safe came with a custom blackberry curve which was personalized for each person receiving it.
 

Each blackberry contained Tinie Tempah music, a voice recording from him and a custom blackberry messenger app. The pack also included a custom Jack Daniel’s bottle with Tinie accolades, a custom coke bottle and reusable cup to create Tinie’s favorite drink.
 

To add a touch of nostalgia the whole safe was sprayed with versace blue cologne.