Foot LockeR Brighton Activation

OBJECTIVE

As part of Foot Locker’s Expect the Unexpected: Summer Different campaign, BAYY was commissioned to conceptualise and deliver an immersive IRL activation. Set in an iconic fish and chip shop in the beachfront town of Brighton, BAYY curated and produced a one-day community pop-up designed to surprise and engage the public. Guests were invited to enjoy complimentary food, drinks and ice cream while taking part in a custom scratch card mechanic for the chance to win exclusive prizes.

With music and energy brought by LostBoysChannel, the activation transformed a classic seaside setting into a vibrant brand experience, creating a memorable moment that embodied the spirit of Foot Locker’s Summer Different campaign.