GOOD AMERICAN X ASOS

OBJECTIVE

To celebrate the launch of Good American on ASOS, BAYY was brought on board to ideate, design and fully produce a one day only activation in central London. Inspired by factory kiosks, the team transformed a shopfront into a sleek ASOS x Good American collection point, complete with a fully functioning conveyor belt system. As guests approached, they were invited to press a branded button, triggering the iconic “You are cute jeans” audio before their goodies were delivered through a central pick-up chute via custom trays.

Digital screens enhanced the experience, with one displaying dynamic thermal-style visuals of denim travelling along a conveyor belt, while the other featured bespoke pick up window graphics to complete the factory-inspired illusion. The result was a playful, interactive moment that brought the Good American launch to life in a bold and memorable way.