matte brand pop up

OBJECTIVE

To build hype around the ‘EGO’ collection with an immersive Shoreditch pop up that drove community engagement and online sales.

CREATIVE

Bayy brought MATTE Brand’s ‘EGO’ collection to life with a Shoreditch pop up designed to feel bold, immersive and culturally relevant. The space offered an exclusive first look at the new drop, transforming the collection into a physical experience that reflected the attitude and energy of the brand. From concept and spatial design to production and on-the-ground execution, every detail was curated to create hype, drive footfall and generate content. The result was a high-impact launch moment that connected directly with the community and directed traffic to shop the collection online.