NOW TV X THE PENGUIN
OBJECTIVE
To build hype around Now TV’s The Penguin by creating a highly shareable seeding concept that drove organic social buzz and amplified awareness ahead of launch.
CONTENTS
The sculptural mailer featured a custom Iceberg installation inspired by The Iceberg Lounge, housing a Slush Puppie set nodding to ‘The Suicide’, a bespoke Return to Oz Cobb lighter, and a tooth gem kit reflecting The Penguin’s signature gold teeth, all frozen within the structure to create an interactive, highly shareable unboxing moment.
