SALOMON LOCAL

OBJECTIVE

To authentically connect Foot Locker and Salomon with London’s emerging music community.

ACTIVATION

BAYY partnered with Foot Locker and Salomon to transform a North London corner shop into the “Salomon Local” a takeover rooted in music and community. Designed to tap into the rise of emerging DJs, the space provided a platform for 12 DJ’S to perform live 30 minute sets, drawing in the public for an afternoon of music, networking and discovery. The store was reimagined with bespoke branded details, custom scratch cards, refreshments and immersive design touches to create an authentic, high energy environment. The result was a culturally relevant pop up that blended retail, community and music into one seamless brand moment.